Aquisition Code logoAcquisition Code
Sales Enablement for Channel Partners

Your Team Knows the Product.
We Get Them Closing the Deal.

Acquisition Code is a sales enablement partner for distributors and channel partners. We give your sellers behavioral intelligence on every buyer and every deal — battle cards, buyer archetypes, deal strategy — and the system to run it. Designed to deploy through your vendor development funds (MDF).

See How It Works

By application · No deck · You see the intelligence first

Sales enablement for distributors and channel partners

Built for partners across these vendor ecosystems

BroadcomServiceNowMicrosoftAWSCiscoSAPCrowdStrikeDell
DellCrowdStrikeSAPCiscoAWSMicrosoftServiceNowBroadcom
[Sales Enablement][Channel Partners & Distributors][Account Battle Cards][Buyer Archetypes][Deal Intelligence][MDF-Eligible]
[Behavioral Sales Intelligence][Pitch To The Archetype][Vendor-Funded Engagements][Partner Sales Teams][By Application][You Own The System]
The Diagnosis
Why Deals Stall

Your Team Isn't Underperforming. They're Selling Blind.

In the channel, the team usually knows the product cold — the certs, the demos, the technical fit. The deals still stall. So you add headcount, add tools, add activity — and the pipeline still doesn't convert the way the forecast says it should.

The real gap is intelligence. Your reps walk into every deal knowing the company and the job title — and almost nothing about the human making the decision. How this specific buyer evaluates risk. What they quietly fear. What a yes has to feel like for them. Without that, even a strong rep is pitching blind — and strong pitches lose to buyers they were never calibrated for.

We give your team the intelligence to walk into every deal already knowing who's across the table.

Deal Intelligence
SAMPLE
Pitching to title, not person
84%
No read on how the buyer decides
79%
Reps off their behavioral archetype
66%
Deals stalled with no intelligence
73%
01

Selling Blind

Your reps know the company and the title. They don't know the human — how this buyer evaluates risk, what they actually fear, what a yes has to feel like for them.

02

Reps Off Their Archetype

Most reps pitch the way they would buy. When that doesn't match how the buyer decides, even a strong rep loses a deal that was winnable.

03

Pipeline Without Intelligence

A CRM full of activity tells you what happened. It never tells you who you're dealing with, or what it would actually take to win them.

The Process
The Process

Start Focused. See It Win. Then Scale Across Revenue.

PHASE
01

The Briefing

Complimentary.

We take a real segment of your pipeline and build the behavioral intelligence on it — who these buyers are, how they decide, where your team's current approach is losing winnable deals. You see the battle cards and archetypes on your actual opportunities. Yours to keep, whether we work together or not.

Why complimentary? It's the fastest way for both of us to see whether there's a fit worth pursuing.

PHASE
02

The Sales Enablement Engagement

A focused engagement on one part of your sales motion — a product line, a buyer segment, a team. We build the behavioral intelligence, the battle cards, the deal intelligence, and the enablement system that puts it in front of your reps where they sell. Deployed, trained on your team, yours to keep.

Premium, fixed-scope, and structured to deploy through vendor MDF — the engagement most partners start with.

PHASE
03

Scale Across the Channel

Once it proves out, we extend the intelligence across every product line, every rep, and every deal — and keep it sharp as your market moves. You own the system; we keep it elite.

The Intelligence Layer
The Intelligence Layer

Most Firms Sell You More Activity. We Sell You the Intelligence to Close.

At the core of every engagement is our proprietary behavioral intelligence — a decade of research, 200,000+ profiled C-executives and founders, and 20 million+ behavioral data points behind the model. Pointed at sales, it gives us a precise read on the people in your deals: how they evaluate, how they decide, what they need to hear, and who they need to hear it from.

That read becomes assets your team uses every day. Battle cards on the accounts that matter. Deal intelligence on where each opportunity actually stands. Buyer archetypes that tell each rep how to pitch this person — not how they would pitch themselves.

This is Behavioral Sales Intelligence — not a tool you log into, but an intelligence layer we build into how your team sells.

Live · Sales Intelligence
v2.4.1
Behavioral read on the Henderson account: their VP decides by consensus and fears being blamed for a bad call.
So the proof-on-a-deck pitch is wrong for her.
Right. Battle card's updated — lead with peer proof and a low-risk first step. Rep's rebriefed.
Good. What's the read on the rest of the pipeline?
Four more deals are mismatched to the rep's default pitch. Want the archetypes?
Ask the agent…Streaming
10 years
Behavioral research
200K+
C-execs & founders profiled
20M+
Behavioral data points
01

Behavioral Sales Intelligence

A proprietary read on every buyer in your pipeline — how they evaluate, how they decide, what wins them and what loses them. The layer everything else is built on.

02

Battle Cards & Deal Intelligence

The intelligence turned into assets your reps actually use — account battle cards, a live read on every deal, and the archetype-specific way to pitch each buyer.

03

A System You Own

Built into your stack and your team's workflow, trained on your voice. Not a subscription, not a tool — an intelligence system that is yours to keep.

Straight Answers

The Questions You Should Ask Before Working With Anyone Like Us.

Deliverables

You Leave With a System. Not a Deck.

01

Behavioral Briefing

A read on a real segment of your pipeline — the archetypes and intelligence, on your actual deals.

02

Account Battle Cards

Every account that matters, mapped — how the buyer decides, what wins them, what loses them.

03

Deal Intelligence

A live read on where each opportunity actually stands and what it needs to move.

04

Buyer Archetypes

How to pitch each buyer — calibrated to how they decide, not how your rep would.

05

The Enablement System

Built into your team's workflow and CRM, trained on how your reps actually sell. Deployed and yours.

06

Complete Ownership

Every battle card, every config, every integration. Yours permanently — nothing to rent.

Premium Engagements.
One Obvious Place to Start.

Start Here
Sales Enablement Pilot Engagement
Start hereFocused · one team or product line
  • Complimentary behavioral briefing to start
  • Behavioral intelligence on a target buyer segment
  • Account battle cards and buyer archetypes
  • Deal intelligence on live opportunities
  • The enablement system, deployed to your team
  • Structured to deploy through vendor MDF
Full Enablement Engagement
Go all-inYour full sales motion
  • Everything in the Sales Enablement Pilot
  • Behavioral intelligence across your pipeline
  • Every rep briefed to the buyer's archetype
  • Pipeline and deal intelligence, ongoing
  • Embedded in your team's workflow and CRM
  • Ongoing calibration as your market moves
Enterprise Engagement
CustomMulti-region · multi-vendor
  • Everything in Full Enablement
  • Multi-team and multi-region rollout
  • Multiple vendor lines supported
  • Executive behavioral advisory
  • Priority calibration and support
  • Quarterly intelligence reviews
RETAINEROngoing calibration available as a retainer once your enablement system is live.

We take a limited number of engagements per quarter to ensure full attention on every client.

Start With a Briefing.
It's Complimentary. It's Yours Either Way.

Bring us one team or one product line. We'll build the behavioral intelligence on a real segment of your pipeline — the archetypes, the battle cards, where winnable deals are slipping — and show you exactly what we'd do. No deck, no proposal until we both know it's a fit.

A limited number of engagements each quarter · by application